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Product Manual, Ronson Escort 2000 Hairdryer, c. 1970
Ronson, 1970, Document, Paper
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Product Manual, Ronson Escort 2000 Hairdryer, c. 1970
Product Manual, Ronson Escort 2000 Hairdryer, c. 1970
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Location
Category
Museums & Galleries Item
Item no
50978
Title
Product Manual, Ronson Escort 2000 Hairdryer, c. 1970
Description
One product manual for the portable Ronson Escort 2000 hairdryer. Black printed on white with orange details and a photograph of woman using the dryer. The manual contains a parts list, instructions and warranty and product services details.
Artist / maker
Ronson
Date
1970
Size
19.6cm x 10.7cm
Type
Document
; Paper
Location
Museum of Edinburgh
Accession number
HH5669/1j/92
Copyright
The City of Edinburgh Council Museums & Galleries
The Ronson Escort 2000 hairdryer was made by the company Ronson around 1970. Its innovation was that it was ‘hands free’ thanks to the drying hood. It was marketed as providing freedom to women, but in its advertising images, a woman is shown using her ‘hands free’ time to do the family ironing. She is managing to uphold beauty standards and undertake labour in the home at the same time. This may not look much like freedom from today’s perspective.
From anecdotal evidence it would appear the hairdryer was loud and ineffective, with only a 2m cord! Meaning it wasn't as portable the advertising might lead you to believe.
The Escort was first launched in the late 1960's and was featured in New Scientist in 1971 because it was manufactured out of a new Bayer brand plastic called Novodur.
Exhibitions with this item
Auld Reekie Retold ; New Stories of an Old City
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Hairdressers
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