Gaumont Cinema Programme (inside)

Category

Library Item

Item no

21051

Title

Gaumont Cinema Programme (inside)

Description

The inside of a weekly film programme for Gaumont Cinema in Fountainbridge, Edinburgh. There are several films on show during May 1954 including 'An Inspector Calls' with Alistair Sim and 'Casanova's Big Night' in Technicolour starring Bob Hope.

Artist / maker

Unknown

Date

1954

Size

17.3 x 13.6 cm

Type

Promotional material

In the fifties, cinema faced competition from the small screen in the home: television. In 1955, cinema admissions in the UK were 1,182 million compared to 1,635 million in 1946. Cinema makers introduced new technologies and novelty factors to attract audiences back to the big screen. Wide-screen and enhanced colour were developed and 3-D cinema was a short-lived phenomenon where audience members had to wear special glasses. Even Smell-o-vision, where scents were pumped into the auditorium, was trialled.

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Related subjects

Business > Advertising > Advertisements

Places > Edinburgh areas > Fountainbridge

Places > Scotland > Edinburgh

Sport and leisure > Culture > Cinemas