Gaumont Cinema Programme (outer side)

Category

Library Item

Item no

21050

Title

Gaumont Cinema Programme (outer side)

Description

The outer cover of a weekly film programme for Gaumont Cinema in Fountainbridge, Edinburgh. The slogan on the back reads, 'Your week is not complete without a visit to a Gaumont Theatre' and there is an advert for Scottish Motor Tuition Ltd.

Artist / maker

Unknown

Date

1954

Size

17.3 x 13.6 cm

Type

Promotional material

Location

Edinburgh and Scottish Collection

In the fifties, cinema faced competition from the small screen in the home: television. In 1955, cinema admissions in the UK were 1,182 million compared to 1,635 million in 1946. Cinema makers introduced new technologies and novelty factors to attract audiences back to the big screen. Wide-screen and enhanced colour were developed and 3-D cinema was a short-lived phenomenon where audience members had to wear special glasses. Even Smell-o-vision where scents were pumped into the auditorium was trialled.

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Related subjects

Business > Advertising > Advertisements

Places > Edinburgh areas > Fountainbridge

Places > Scotland > Edinburgh

Sport and leisure > Culture > Cinemas