Gold Trails of the Roaring '40s supplement

Category

Museums & Galleries Item

Item no

20778

Title

Gold Trails of the Roaring '40s supplement

Description

A magazine supplement that would have been issued with 'Red Magazine'. The cover of the magazine is illustrated with a cowboy riding backwards on a galloping horse. The cowboy is shooting at an unseen enemy. The picture is accompanied with the text 'Gold Trails of the Roaring 40s'. The magazine has thirty two pages of text with illustrations.

Artist / maker

Amalgamated Press

Date

1945

Size

14 x10 cm

Type

Toy

Location

Museum of Childhood

Accession number

MC138.10.88

The popularity of the Wild West genre in the 1950's saw the rise of 'Western' related toys and comics such as this one.
The Western genre shows a society organised around codes of honor and personal, direct or private justice. The popular perception of the Western is a story that centers on the life of a semi-nomadic wanderer, usually a cowboy or a gunfighter.
The advances made in the 1940's and 1950's in industry and technology gave rise to advancement of society and technological progress. After the Second World War, welfare organisations from the National Health Service to local authorities were big customers for new technologies. There had emerged a broad agreement that government policies should make post-war Britain into a fairer society. The moral tales of justice, progress and families endeavouring to build new lives in a new environment, were all stories that many families could relate to.

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Toys > Books, Annuals and comics > Suppliments